Hibiscus Group
About Us
Hibiscus Group is a group of companies focused
on the development of Korean brands in Russia and CIS

Our story
  • 1
    Start of partnership with the Korean startup brand Nature republic, which in several years conquered the world market, and opened several flagship in Moscow and Russian regions.

  • 2
    The business looks for new outlooks and in December 2019 we sign contracts with two more brands, PURITO and RECLAR. So our team makes enter on the Russian market brands specializing in clean ingredients and ethical treatment of nature as well as conceptual beauty gadgets.

  • 3
    The team begins collaboration with popular Korean brands ESCO, Beauty of Joseon. It’s a year of signing of an exclusive contract with COSRX. If COSRX won the love of girls all over the world, then ESCO received great love at home and respect in Russia and other countries, supporting the industry during the pandemic. With Beauty of Joseon, the team had a personal story: high-quality care with delicate textures was tested by employees with sensitive skin.
  • 4
    The search for new brands doesn’t stop. And this year our team adds into portfolio mesotherapy and care kits by Bebetox.

  • 5
    We sign an exclusive contract with a startup brand P.CALM, which shows high sales speeds and ratings on the largest marketplaces in the world.
  • 6
    The team sign exclusive contracts with premium brands MOSS and OGANACELL and will introduce it to the Russian audience.

    Work on developing our brand portfolio of brands is connected with the growth of local and federal businesses of our partners throughout Russia and CIS.

Our values
  • 1
    We believe that broad-mindedness, hard work, exploration of innovation and self-improvement of each employee and partner are the key to success.
  • 2
    The modern pace of life pushes us to develop faster and more efficiently. We value time, appreciate the quick and clear effect of each means and wish our clients the most effective implementation of the strategy in partnership with our company.
  • 3
    We guarantee an involved co-operation and a quick resolution of any issues that arise. You can always count on our support and assistance.

Our team

  • Ilya Zubko
    General Director,
    MBA graduate of Skolkovo business school,
    CEO with more than 10 years of managerial experience.
  • Nina Kim
    Development Director,
    Expat from South Korea, educated in British and Russian business schools in British and Russian business schools, expert in k-beauty.
  • Karina Nikiforova
    Marketing Director.
    More than 10 years of expertise in the beauty sector.
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